Strategic Creative Stewardship to evolve brand, align strategy, and shape customer experience on an on-going basis.
Overview
On-Going Stewardship as fractional Chief Brand Officer:
Leading brand, narrative, identity, and experience direction.
Embedding systems that strengthen your commercial foundation.
Supporting your team in executing with clarity and coherence.
Protecting brand integrity as you scale offerings, team, and presence.
Outcomes
Sprint:
Brand Strategy Report in Notion
Messaging Framework
Offer Architecture
Brand Identity Package
Content Strategy & Action Plan
Sales / Marketing Materials
Website Design & Build (Optional)
Stewardship:
Creative Direction
Team On-Boarding & Training
System Setup (Content, Sales, Brand Ops)
Quarterly Strategic Planning
Brand Integrity Oversight
High-touch advisory & decision support
Benefits
Cohesive brand across identity, narrative, product, and experience.
Clear systems for content, sales, and messaging that scale with the business.
Long-term support from a senior brand operator without a full-time hire.
A partner invested in your upside — aligned incentives, shared growth.
Program
Phase 1 — Discovery (2 Weeks)
Onboarding
Team Interviews
Competitive Review
Phase 2 — Brand Strategy (2 Weeks)
Positioning
Offer Architecture
Pricing Review
Phase 3 — Narrative & Marketing Strategy (1 Week)
Messaging
Content Strategy
90-Day Action Plan
Phase 4 — Identity & Experience (1 Week)
Identity Development
Sales Materials
Customer Journey Review
Phase 5 — Website (30 Days)
UX & Information Architecture
Visual Design
Development & Launch
Phase 6 — Brand Leadership (Ongoing)
Monthly Check-Ins
Quarterly Performance Review
Quarterly Strategic Planning
Ideal for
Businesses that want:
A fully rebuilt brand — strategy, story, identity, experience.
A senior partner to steward growth & execution.
The impact of a Chief Brand Officer without a C-suite salary
Prefer aligned upside (royalty/equity) over traditional agency fees
Exchange
Engagements may be structured as cash, performance, or hybrid, depending on the scope, stage of the business, and the quality of strategic alignment.
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