Every new chapter begins with an instinct, a quiet signal that something wants to exist. Most founders can feel it long before they can name it, before it fully reveals itself.
We’re here for those who feel that spark, but also the weight and possibility of what they’re building.
Our intention is to help business leaders of all phases find coherence: story aligns with strategy, identity reflects ambition, and a clear path forward. When those variables align, momentum follows.
If you’re building something meaningful and want a partner to help you see the terrain and the horizon, feel free to reach out.
Warmly,
Chris Unwin
Coherence Awaits.
A Letter from Atlas
About Chris Unwin
Rooted in strategic insight and purpose-driven growth, Chris helps creators and companies build in alignment with their values—transforming how we live, connect, and create. His work bridges clarity and execution, guiding ventures that make cultural and societal impact beyond profit.
As Founder and Executive Director of Free—a content studio and cultural incubator—Chris spent nearly a decade developing digital and physical spaces where creators and brands thrived.
Through The Creator Class and other award-winning programs with the likes of Canon, Ford, Sony, Red Bull, and Vitaminwater, he helped shape a new generation of storytelling, community, and creative entrepreneurship.
Before Free, Chris served as a senior strategist at Bell Media, leading digital transformation across youth brands like MuchMusic and MTV Canada. His work united narrative, innovation, and business strategy—laying the foundation for Atlas’s integrated approach today.
Get in touch.
Looking forward to hearing from you.