This is Atlas.
The guidance market is shifting.
We bring the depth of human expertise combined with AI integration to accelerate clarity, distill complexity, and deliver actionable roadmaps.
The result is support that is faster, sharper, and more grounded than either AI or traditional advisors alone.
More than coaches, consultants or fundraisers.
Scaling a company requires all three dimensions at once. We work closely with leaders and their teams, embedding as true partners in the journey.
Impact:
We bring clarity, capacity + capital.
Strategy
Defining vision, sharpening positioning, and mapping clear pathways to growth.
Strategic Visioning
Market Positioning
Business Model Alignment
Growth Roadmapping
Narrative + Content Strategy
Leadership
Embedding systems, strengthening teams, aligning execution.
Pitch Development
Capital Raise Support
Revenue Optimization
Financial Model Design
Investor & Partner Relations
Fundraising
Unlocking resources through aligned structures, narratives, and relationships.
Organizational Design
Team & Leadership Development
Key Hire Strategy
Operating Systems & Processes
Execution Rhythyms
Meet the Team
Chris Unwin
Co-Founder
A strategic advisor, investor, and creative director who helps founders align vision with growth. He specializes in the “messy middle,” where business, culture, and identity intersect, guiding companies toward clarity, capital, and sustainable scale.
Previously, Chris spent eight years in media strategy and brand partnerships at Bell Media, before founding Free—a creative studio that partnered with global brands like Canon, Ford, Sony, Red Bull, and Vitaminwater.
He also launched The Creator Class, a media platform and global community that reached millions worldwide and helped shape the early creator economy.
Laurie Payton
Co-Founder
Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now.